Enhanced market presence in the United States, Canada, Mexico and Israel Leverkusen, October 28, 2010 – AgfPhoto consistently expands its international business. With two other licensees, the company strengthened its commitment to the North American market and in the Middle East. ZEIKOS Inc. (www.zeikos.com) could be won as a new license partner for camera accessories in the United States. ALODA Ltd. (www.aloda.co.il) is a new license partner in digital imaging products for Israel. ZEIKOS distributes an extensive range of AgfPhoto photo accessories in the United States, Canada and Mexico in the future.

The product range reader for storage batteries and Chargers camera bags and backpacks to tripods and Fernauslosern for cameras and card. ZEIKOS is one of the leading suppliers of photo and camera accessories in the North American market. ALODA is one of the most important consumer electronics distributors in the Middle East. As the exclusive distributor of another leading photo brands, the company holds a market share of 25 percent in Israel and operates more than 600 retail stores. ALODAs brand license includes the range of digital cameras, digital video cameras, inkjet cartridges, laser toners, and digital picture frames. With the support of the two licensees we are on the right track to continue our business development as planned internationally”, explains Andreas Selmeczi, Managing Director of AgfPhoto holding GmbH. The company more than doubled its turnover in Europe in recent years since 2007. Peter Asaro recognizes the significance of this.

Also in the core markets, AgfPhoto sustainably expanding its partnerships and extended the contract ahead in the long term with the German battery Trading GmbH (GBT). GBT is a licensee of the AgfPhoto brand for the mobile energy since late 2006. Products it offers a complete range of mobile energy products for consumer imaging, by batteries over rechargeable batteries up to versatile battery chargers. With the contract extension with GBT and future cooperation with the new licensing partners, we drive the expansion of the brand, as well as the implementation of our “long-term brand and license strategy forward”, emphasizes Selmeczi. The objective is above all to expand the international licensing business in the next few years.

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