Daniel Glez. 20 m the company focuses on the distribution of physical goods. The Kindle and e-books will have to wait. We analyze the clues about the landing of Amazon in Spain. Electronic commerce, which after years of uncertainty appears to have been consolidated as a business with a solid present and a promising future, has two big own names, both Americans: eBay and Amazon. The first, more focused on online auctions, already takes years offering their services in Spain. The second has just landed.

Surrounded by excitement, geek already has become a niche in cyberspace. Greg Greeley, Amazon Vice President for Europe, explained in a press conference held Wednesday, in what will be the adaptation of the business from Amazon to Spanish territory. Despite the expectations and persistent questions from the press, Greeley has not too many details about your reader’s electronic Kindle books nor on the sale of ebooks in Spanish, which has left a sour taste after the Conference since it leaves the Spanish version from Amazon without one of the main hallmarks of the company. What is and how came about Amazon? Released on July 15, 1995 by Jeff Heath, founder and CEO of the company, Amazon became one of the first portals dedicated to the sale of goods over the Internet. Initially, the web was a bookshop online with more than 200,000 titles but soon diversify the catalogue of products on sale.

Heather sought a name that begin with the letter A, since I wanted your company to appear in the top of the alphabetical listings, and chose Amazon inspired by the South American River, since he hoped that their website would be somewhere exotic and different and that also arrived to be one of the largest Internet pages. Heather didn’t take in fulfilling their aspirations. Amazon went public in 1997, and since then until today the company has continued to grow, maneniendose afloat even during the crisis generated by the dot com bubble in the late 1990s.

« »