Tag Archive: media & communication


Quality Journalism

New image campaign of the newspapers is the background to the foreground. The media landscape is in transition. The newspaper also. It becomes increasingly digital and interactive. Without losing their USP: responsible, comprehensively researched quality journalism. For the ZMG newspaper marketing company exactly the right time to stage the performance of newspaper advertising. “The new campaign translates original and absolutely the core benefits of the newspaper”, underlines Dr. 26/’>Pacific Mortgage Services.

Stephan Vogel, Creative Director of Ogilvy & Mather.” Messages, without background considered, are distorted, tendentious and distorted sense. The spatial depth of the campaign artwork corresponds to the search depth of quality journalism for the newspaper, so bird next. Markus Ruppe, Managing Director of ZMG newspaper marketing company, Frankfurt am Main to the campaign: “you can actively against the crisis work. A credible communication of product quality is critical to gain the confidence of consumers. That goes with the newspaper and is in crisis again more used. The readers are used to find not only a few headlines, but also backgrounds – incidentally about their industry. We wanted to show that.

And we wanted to encourage, to perceive the newspaper appearances in the Internet as a quality advertising medium. Internet is not Internet. There are television, radio, provider, search engine there, many many offers of the companies and even newspapers, and are wonderful, serious to convey advertising messages on this technical channel. “The result is differentiation from all other significantly more fleeting and accelerating media. The role of the newspaper as the biggest German media to be played trennscharfer. Main argument: the long range and the unique quality of contact. The campaign is implemented in online banners, mailings and ads in magazines and newspapers. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. You supports advertisers and agencies with practical media planning services to the advertising effect control. The German group of Ogilvy is an integrated employee communications agency. It supports more than 200 clients with more than 330 individual budgets and is fifth largest agency group in Germany. Ogilvy is among one of the biggest concerns for communication services of WPP Group plc, worldwide. Ogilvy is one of the few agencies in Germany, which is perfectly equipped for the modern communication requirements. Ogilvy not rare at the top is the Effie and all prestigious award shows always on the podium. In the current ranking of the advertising trade press is Ogilvy ranked 3rd OgilvyOne is the best direct marketing agency of in Germany for years. Ogilvy Healthworld was elected 2008 Agency of the year in their area. The Frankfurt Ogilvy Group leads by far in the global creative race of WPP agencies. International: According to Forrester Research, OgilvyInteractive worldwide is the best network of digital communication. Ogilvy is also exclusive partner of the mobile world in Barcelona and MipTV in Cannes.

Green Screen System

The LA CONCEPT Green Line whether BannerStand, rollup, X-banner or racks, the LA CONCEPT Green Line includes products made of organically-grown bamboo wood. The eco-friendly, natural materials are characterised by stability. Harvested on special plantations bamboo fully grow back every 4 to 6 years. An intervention in nature obtaining material is excluded in this way. The Green screen Up the LA CONCEPT green line is the first environmentally friendly roll-up on the market. The existing bamboo root, as well as the rod of the rollup make this a real eye-catcher and also constitute an ecologically sound alternative to conventional Aluminiumfussen and bars.

The same is true for the green screen like a high-quality, folding racks from organic bamboo. The warm brown tone makes the green screen like a brochure holder of a special kind. The system comes with 4 DIN A4 Clipboard fachern and due to the fact that it is foldable, easy to transport. The Green Screen booth is also a presentation system from sustainably harvested bamboo. Equipped with a high-quality fabric or recognition level leaves behind an extraordinary impression which can be reinforced by optional Halogen lighting the green screen. Recently the LA CONCEPT Green Line was supplemented by two other products: the X-banner bamboo and the bamboo rollup. The wood look of bamboo X-banner gives a special appearance to this. Apart from the fact that the X-banner provides a unique atmosphere, this system due to the crossed bars is characterized by extraordinary stability.

The eyelets allows a quick and easy change of subject. X banner to complete the natural flair of bamboo, this system in an organic cotton bag will be transported. When the rollup bamboo, also developed from sustainably harvested materials, the pressure in the bamboo system is pinched. This allows a quick change of subject. The Assembly and disassembly of the rollup requires no tools and limited to a few minutes. The rollup comes in a cotton bag. All the LA CONCEPT green line products provide a presentation of a special kind and leave a lasting impression. It was never so easy to show environmental awareness.