On the matter it contributes to us, that exists clients more profitable than others. To think the trade as a flat increase of clients is a serious error. In many occasions 10 excellent clients can be more valuable that 100. It is fundamental, that the companies base their strategies of trade under criteria of most profitable focusing and segmentation since this way are the profiles of more suitable clients and. Another important aspect is To sell product, without including/understanding and to respond to the real needs of the consumers, on it comments to us, that the development of any product at present, is not born from a supply criterion, is born from a demand criterion, that is to say, the new products are due to develop with base in the preferences of the consumers. This reality generates the necessity that the companies must think constantly about the needs of their clients and the forms in which better their needs can be solved. Additionally, no policy of trade must forget the economic, social surroundings and of competition that confronts.

By all means, there are other errors that must be considered and be avoided that they arise, for example all concerning which must be the publicity adapted in the present reality, at a time at which the information systems, computer science, intenert provide new openings, reaches in many aspects. As well as, the establishment, selection of the channels of more effective, effective, profitable distribution, considering the new ones openings that have occurred thanks to Intenert, to mention some. The systems of markets must be totally identified with the needs, demands, behavior of the consumer in order to guarantee satisfaction, identification, fidelity. Like in addition, we suggest a modern redefinition of the functions of markets where the new topics that the marketing research has developed and to never neglect the relevance and reach are involved that is derived from knowing how to use the investigation of markets suitably, among others. * Notes of chair of Marketing research, program of postgraduate of management of the Quality and productivity, virtual classroom, Area of Postgraduate of Phases, university of Carabobo. Original author and source of the article.

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