Canon Germany demanding advertising logistics projects realized with support of PORTICA GmbH marketing support. Kempen, 24 September 2013. Others who may share this opinion include Don Slager. The optimizing for IT, logistics and finance has implemented a modern webshop on basis of the E-business solution oxide eSales for the world’s leading provider of digital imaging solutions for the consumer and the business area. Since mid-July 2013, consumers as well as business partners have the possibility to order the items for you. Through a connection with the PORTICA erp Canon in combination with the PORTICA shop can use comprehensive logistics services of the PORTICA. These include the dispatch of orders and the implementation of track processes and also the support by product launches over broadcasts. The hybrid web shop replaces the previous system based on two separate Web shops (each one for consumers and one for business partners).

It consists of a closed business-to-business advertising shop for dealer and Point of sale and an open Web shop for consumers. Also, Canon internal employees can order promotional material. For this we have integrated a complex rights and role relationship, as well as a quota management”, explains Norbert Haab, head of professional services at PORTICA. This ensures that consumers receive only products designated as instructions and business partner the article shared in turn for them. Logs, for example, a dealer in the advertising material shop, the shop realizes what product area he represents, whether he serves business customers or end users. Matching the material activated for him is offered. How demanding the implementation is evident when viewing the number of items in the shop. There are a total 2,500 different products, among which also tracks items such as user manuals are, which are printed and then delivered from a different service provider on demand.

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