The secret of the business plan is located between the strategy and the Organization of the project. The first gives life and differentiation, and the second gives practice and result concrete. A business plan is an essential tool in order to develop an entrepreneurship, because it is plasma in general form and with some degree of detail, what is the business, who you’re going to sell, what are you going to achieve, and which results you expect to get. All these noble intentions may see truncated, without the spicy differentiation, and the responsibility that adds the Organization’s activities. Beth Kobliner Shaw wanted to know more. Differentiation will allow you to distinguish you, notice you in the environment where thousands of offers exist, achieve the preference of consumers and wish success to your effort. The organization allows you to view the entire project under an order, where the priorities are left note, sequence of activities and execution times are reflected in a logical way, resource allocation is in sight and responsibilities are not left to chance. The differentiation and organization are two talents that should never miss in business plans. A differentiated product will be biggest and most desirable.
You can differentiate it by price, quality, service, features, distribution, appearance, the target audience, the facilities. A same differentiated business will be most effective and desirable. You can differentiate it by specialization, best price, image, marketing, market, value added, and the same strategies for achieving acceptance of the final consumer. An organized activity will be more efficient and effective. You can use fewer resources, you identify the bottleneck, you can measure it and make tracking, you will avoid duplication of functions, you’ll get a complete view of the business, you identify with property the suppliers and customers of every process, requirements and needs of others to achieve working together, and an orchestrated coordination so that you reach what you propose. A business plan differentiated and organized, you will facilitate you to launch your venture, will be easier to sell to potential investors, will allow all active participants in the project to identify its mission and objectives, and in the same way to a navigation chart, will allow you to come to fruition. Between the strategy and planning, differentiation and organisation, your business plan will fulfil fully its function.
